If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

by Aaron D. Wolowiec, MSA, CAE, CMP, CTA

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed?

If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team. Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line. 

  1. Branding – A uniform event name, acronym or hashtag from one year to the next is just the beginning. To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms.
  2. Differentiation – Briefly scan the professional development landscape and you’ll find fierce competition all around you – colleges and universities, other associations and even your own members. Event messaging must clearly illustrate in both quantitative and qualitative terms how your event is different from the rest.

  3. Value proposition – Every event comprises some combination of learning and networking. One way to elevate yours above the others is to demonstrate the value attendees can expect to gain in both the short-term (e.g., contacts, ideas, goals, objectives) and the long-term (e.g., strategy, tactics, products, services, profit).
  4.  Voice – If your event could talk, what would it sound like? An elderly grandparent? A progressive hipster? Ensure written collateral closely resembles the tone and sophistication of your audience. As appropriate, add in elements of levity, informality, slang and pop culture to also make them fun and interesting to read.
  5.  Brevity – Promotional pieces are not the place to be long-winded. Prospective attendees are inundated with messaging each and every day, so make it easy for them to cut through the noise and connect with your publications. Don’t be surprised if fewer words result in improved open and click-through rates, too.
  6.  Channels – Determine how your association communicates. And don’t just think in terms of print communications – include all digital and social media platforms, as well. Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels.
  7. Testimonials – Never underestimate the power of an exceptional experience, particularly by Generation Yelp. Gather and share both written and video testimonials from attendees, sponsors, exhibitors and speakers. Ultimately, it means more coming from their peers than it does from you.
  8. Images – We know a picture is worth a thousand words, so ditch the clipart and invest in a professional photographer to take pictures during your signature events. Use these photographs throughout your marketing materials to tell your event’s story: who attends, how they engage and what they learn.
  9. Sample content – Sometimes prospective attendees and their supervisors are looking for added insurance your event will be worth their time and money. Sharing sample content in the form of slide decks, handouts, executive summaries and video clips may be just the ticket to secure their participation.
  10. Engage volunteers – Identify your repeat attendees and arm them with the tools needed to promote your events. Consider guest blog posts, social media chats and featured magazine columns. Likewise, remove as many barriers as possible to encourage easy sharing of member-generated materials.

While you may not have the resources to employ each of these tactics between now and your next annual meeting, take some time this month to identify and address the low-hanging fruit. Then develop a long-term strategic plan for implementing the remaining marketing and communication ideas, remembering to include representation from both the meetings and publications teams.

At the end of the day, you simply can’t afford to ignore what your events are saying about you, your department and your organization.

Aaron Wolowiec is founder and president of Event Garde, a Michigan-based professional development consulting firm. Event Garde works with association leaders who want to deliver dynamic, meaningful and compelling education and networking experiences. Email: aaron@eventgarde.com

Six Ways to Intersect Publications and Education Events

by Kim Howard, CAE

Delivering content to your members is one of the cornerstones of not only your publication program, but your education events. We all know that not all of our members attend our events. In a perfect world, they would. Because they do not, how do we share that information while not reinventing the wheel? How do we help sell the value of our education events? How can we showcase the content in the best possible way before, during and after our programs? Here are some ideas.

  1. Go beyond an ad. Cross-promote your events in the publications that you have. When you have a regularly published magazine, your content, if it’s mission-aligned, will likely fall in line with topics discussed at your education events. Is your editorial calendar in line with broad issues that are discussed at your conferences? Are you covering your content through the applicable lens for your members? Many associations have membership that runs the gamut from students to c-suite executives. While it is difficult to serve them all in one publication or conference, you can successfully integrate your content to cater to the cross-section of members. I use the term education events loosely because this could mean an in-person conference, webinar or podcast, lunch and learn or brown bag, etc. Have staff, freelancers or volunteers cover the event and write an article about the topics and subsequent discussion during the event. This is an excellent way not only to generate content for your publication, but to showcase the discussion. It’s also a great way to showcase your volunteers. Many members covet a byline on your association’s blog or in your publication. Covering select sessions at your events drives home the message to those members and the profession in general who did not attend that the event’s content is something to take note of and hear first hand. Think of it as your indirect sales guy.
  2. Give sidebars new meaning. Sidebars help break up your content and add an element of information that otherwise may be awkward to include in the main story. You are likely housing your speaker’s content somewhere on your website and the subject will also pertain to something you are covering in your publication. Remind your readers that the content is still there and provide access to it by showcasing it in a sidebar. You could have content available from a webinar, a whitepaper or a slide presentation from an annual conference session. Use it. You don’t have to showcase the entire resource—just use a link, headline and blurb. And don’t forget your association’s other resources such as white papers, reports, webinars, podcasts, blog posts and other gold nugget of information that shows your members that they have access to solid industry or profession information.
  3. Ask speakers to convert their presentation into an article or interview them. This approach works best if you have your editorial staff attend the selected sessions and figure out which ones will translate into content for your publication. It also helps to weed out the presenters who were less than stellar—you probably do not want to showcase their content in your publication. It’s unlikely their content would translate well in a new format. Add an editor’s note at the beginning or the end of the piece letting the readers know that this topic was first discussed at XYZ conference, webinar, etc. I have used this approach for years and our publications have received many excellent articles that we published.
  4. When you have a hot, timely topic of discussion, ask the speaker or panelists to write blog posts about the subject before the event. There is always some piece of relevant information that he or she wishes they could include, but can’t because of time constraints or it diverts from the subject a little too much for an event. Not only is this a good way to showcase the content, but it creates buzz about your event and may even increase the numbers from last-minute registrations or day-pass registrants.
  5. Cross-promote your education event through Twitter. If you know that certain members are into social media, especially Twitter, and they have fast fingers, ask them which sessions they would consider covering for you. This approach works best live, but after the event, consider picking out the top five or 10 tweets from the meeting and using that information as a sidebar to post-event coverage. The great thing about this approach is that you are covering yet another session that may not be covered any other traditional way. It’s yet another insight into the education content that your meetings and events offer.
  6. Additional ideas might include:
    1. Videos or other enhanced content in digital publications. Careful planning and scheduling can yield good video clips from members when they are onsite.
    2. Executive summaries of content, ideas or discussions to share with attendees/those who were unable to attend as resources rather than simply as informational articles (think of this as a note-taking service or perhaps even enhance these notes with new information to make them that much more useful).
    3. Leverage sample content/learning outcomes/ROI/testimonials in next year’s event marketing materials to make the promotion that much more compelling.
    4. Consider year-round opportunities to position your annual meeting vs. only the 2-3 months leading up to the conference; keep the conversations going.
    5. Consider repackaging content into an infographic or other visually interesting format to help members/attendees digest the information in a new way.

Even if you cannot implement all of these ideas, pick one that you know will work with your membership and any internal constraints you may have. Starting small will be the first step to yielding better results for your educational events and content that you are delivering to your members.

Kim Howard, CAE, is an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measureable results. She is the immediate past president of Association Media & Publishing. She can be contacted at kim@writecommunicationsllc.com.

 

Help Your Organization Leverage the Power of Twitter

by DJ MullerMuller Headshot

#worldcup2014.  #ipad . #followback.  #android.  These are just four of the topics trending on Wednesday, June 18, 2014 at 8:06pm.  The amazing thing is, these so-called trends are subject to change at any given moment.

Welcome to the world of Twitter, populated with 230 million active users who send more than 500 million tweets per day.  Although its dynamic nature can be somewhat intimidating, Twitter is a cost effective tool that gives organizations of all types and sizes a way to promote their brand, connect and engage their target audience and truly create a unique customer experience.   This is precisely why the social platform should be integrated into your marketing communications plan if you have not done so already.

Too often small organizations create Twitter accounts just to leave them sitting idle – failing to leverage its innate power to communicate and interact with their niche audiences.  The good news is, with a few simple steps, you can ensure that you are on the right track to implementing a Twitter strategy that drives results.

  1. Complete your profile and maximize your presence.

First and foremost, you must complete your profile with information that will help others easily find and identify your organization upon a search.  Make sure to choose a Twitter handle that is simple, easy to spell and does not include an abundance of special characters.  Ideally, your Twitter handle should be the name of your organization as that is the name that the public directly associates with you and will ensure that your account is easy to find.

In addition to choosing a Twitter handle, choose profile and header images that represent your organization and positively reflect the industry in which you serve.  Also, make sure your bio communicates your organization’s specific purpose, includes your location and has a direct URL to your website.

  1. Design and implement an insightful strategy that drives results.

With your profile complete, it’s time to design and implement a strategy that drives results. Although this may seem like a rather large task to tackle, if you break the process down into smaller steps it will be a much more manageable.

  • Define your purpose and set goals. Before you even begin to think about designing a strategy, you must know what you are trying to accomplish. Do you want to generate awareness for your organization?  Are you trying to generate leads for new membership sales? Do you want to increase member engagement?

No matter what your primary intention may be, make sure it is clearly established and set goals that will ensure that you are working to fulfill that purpose.  For example, if you are seeking to generate audience engagement, you should set goals for the number of mentions, retweets and favorites that you receive on a monthly basis.

  • Build your network.  Building a network is essential to setting up a successful strategy.  More is not always better. Although it seems as though the more people you follow, greater awareness will be raised, this is by no means the best way to attract the type of audience that you want and need to fulfill your purpose.

Start by following customers, clients, vendors, business partners, local businesses and other organizations in your industry. Additionally, take the time to identify and connect with industry thought leaders and experts. These types of connections will help create relevant content for your target audience, as well as provide engaging material to share with your followers.  To discover your industry influencers, check out Topsy, a popular social tool that allows Twitter users to analyze the social web based on specific search terms.

  • Know the platform. If you want your strategy to be successful, you have to do a little bit a research.  Twitter is not rocket science, but in order to attract and engage effectively, it is imperative that you know exactly how to interact.

In a nutshell, there are five different types of interactions on Twitter (see chart below). You should familiarize yourself with each and incorporate them into your strategy.

The Tweet.  A message that a Twitter use originates and may not exceed 140 characters in length.
The Retweet (RT).  A re-posting of another user’s tweet that appears on your Twitter timeline.
The @reply.  A public update that contains your response and the hyperlinked username of the person whom you are replying.
The Direct Message.  A private message you can send to your followers.
The Mention.  Any tweet containing a username within the tweet, including the @reply.

Beyond these interactions, you must master the art of the hashtag (#). By using a hashtag in front of a word, or phrase, you can potentially reach any Twitter user that is monitoring that specific hashtag. You can use your Twitter sidebar, or tools such as Google Alerts, Social Mention, Radian6, Trackur and Twitter’s search tool, to identify trending and relevant hashtags that will help you to connect with your defined target audience as well as industry influencers. As a general rule of thumb, never use more than two hashtags per tweet.

  • Develop quality content. Creating engaging content for your followers on Twitter can be a challenge as you only have 140 characters to attract and capture their attention. With this in mind, keep your tweets interesting by asking questions, leading with numbers and statistics, use images, videos and links, and promote your events. Most importantly, ,take the time to reply to those who mention you.   
  1. Add Twitter to your current marketing plan. Adding Twitter to your current marketing efforts will help  drive other users to your profile.  You should add a Twitter button to your website, or even embed a live feed., Promote your organization’s events, hosts contests and link to your other social accounts, such as Instagram.
  1. Measure your results and adjust accordingly.  As you employ your strategy, you need to make sure to measure your performance over time. This will ensure that you are reaching your goals and will give you insights into improving your strategy to better accomplish your purpose. Luckily, tools including Klout, Twitter Analytics, Demographics Pro, Sprout Social and Hootsuite, make managing your account easy and will help you to efficiently measure your reach and influence.  Explore the different features of each tool and choose one that best suits your needs.

As I mentioned above, Twitter is not rocket science. Therefore, have fun with it and don’t be afraid to adjust and experiment.  For example, try tweeting during different times of the day in order to determine when your audience is most active.

Following these simple steps will help you to leverage the immense power of Twitter.  Optimize your account, execute an insightful strategy, integrate your account with existing marketing, measure and monitor your results, be creative and, most importantly, and have fun!

For more Twitter tips and tricks, download WebLink’s free eBook 4 Simple Steps to Help Your Organization Tackle Twitter.

DJ Muller is president and founder of WebLink International, the creators of WebLink Connect™ the innovative, insightful and intuitive association management software with superior customer support. WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. Learn more at weblinkinternational.com.

When An Employee Has A Serious Complaint

by Bruce Clarke, J.D.Clarke, Bruce 2014

It happens in every workplace.  The same serious and unlawful misbehavior we see in our communities sometimes find its way to the job.  People are the greatest asset of an employer but can be the “crabgrass in the lawn of business,” as my friend says.

What should happen when harassment, discrimination, abusive treatment and other serious misbehaviors rear their ugly heads?

Managers, please view a complaint as an opportunity to make a situation better AND the long-term relationship with the victim stronger.  Psychologists in workplace studies say that an emotional crisis is a key point where your response can make the employee’s attitude much better OR much worse.  Some even say that the best predictor of whether a problem will end in a lawsuit is how fairly you process the problem, not the problem itself.

Good managers do several things.  They embrace the complaint, rather than avoid it, and focus on finding the right solution.  Neither of you caused the problem, so let the chips fall where they may and avoid prejudgment.  You will create a much better investigation and solution if you remain neutral on the outcome.  If you cannot be objective, ask for help.

Follow through with good listening, appropriate pushback to the victim for the whole story, and appropriate speed and discretion.  Take any quick steps needed to prevent repeat behavior while you work.  Ideally, keep the victim informed of your progress.  Get help from HR or a mentor.  Follow your company’s complaint process, at a minimum.  Precedent can be important to consider, but avoid a foolish consistency as the saying goes.

Employees making complaints have an equally important role.  Follow the complaint policy if there is one, but skip to another manager you trust if needed.  Your manager wants to hear how you feel, but must have facts to investigate.  Focus on the facts.  Who can help support your story?  Bring the problem to a trusted manager sooner rather than later.

Be honest about any part you may have played in the problem or steps you have already taken, good and bad.  Have some discretion and give this time to work.  What is your manager going to hear when he or she investigates?  For example, be prepared to hear some things about your performance you may not like (but need to hear) if work quality is an issue.

An important question that employees and managers often fail to ask is:  “What is the ideal outcome here?”  I am often surprised at how reasonable employees can be even in serious situations.  They know employers cannot guarantee perfect behavior by all.  But they have the right to expect help when they seek it.

Solutions to early-stage problems handled properly by all can be simple and effective, preserving relationships and protecting careers.  Problems that are buried like a bone in the backyard will only get worse with age.

Bruce Clarke, J.D., is CEO of CAI, helping more than 1,000 NC employers maximize employee engagement and minimize employer liability. For more information, visit www.capital.org.

Social Media For Job Hunters

Clarke, Bruce 2014By Bruce Clarke, J.D.

Are you seeking a new position in your field? You will be much more successful if you understand the methods company recruiters use to select candidates.

First, HR recruiters will view your LinkedIn account. If you do not have one established, you are at a real disadvantage. If you do have a LinkedIn account, you can depend on potential employers performing a careful review of your online network. They will read every single one of your LinkedIn references, too, so you should ensure that your profile properly reflects your true skills and abilities.

Good HR recruiters, however, do not stop with LinkedIn. They regularly follow and connect with candidates who have a genuine interest in your business and industry. Interacting with candidates via Facebook and LinkedIn accounts provides recruiters with an advantage in finding the best people to fill positions quickly and effectively.

We live in a time when job hunters must be engaged via social media to be viewed as relevant and current.

In the job market, you are competing with students fresh from colleges where faculty and students alike use social networking sites for class communication. Some professors even use Twitter and Facebook to disperse assignments. The Jenkins Graduate School of Management at North Carolina State University is addressing the demand for social-media-savvy employees through courses on social media in its MBA curricula.

Social media recruiting is still in its relative infancy, though. There are no specific laws as yet from the Equal Employment Opportunity Commission covering the legal limits of social networks for recruiting beyond what is stated in the traditional Uniform Guidelines on Employee Selection Procedures.

Many companies have established metrics to calculate the success of their recruiting efforts. They look at page views of their blog, followers on their social media accounts, retweets of recruitment opportunity announcements on Twitter, and discussions on a firm’s wall posts on Facebook. If the results are low for any of these, chances are the smart company will take steps to improve its social media presence overall, not just for recruiting.

Of course, social media is not the only answer for the recruitment process. As a candidate, you will be interviewed in person and/or over the phone to provide the recruiter with a sense of whether you will be a good fit for the corporate culture. But that step only comes after you have successfully made it through the social media process.

The recruiter will more than likely Google your name to see what comes up. You should do this regularly yourself and remove anything you do not want recruiters to see.

A recent Wall Street Journal investigation found that the online tracking of individuals is pervasive.  According to WSJ, the 50 most popular U.S. websites regularly install tracking technology onto your computer.

You may not realize it, but you have been building a reputation since the first day you signed onto Facebook or posted to an online discussion group. Be smart about what you post online. Your next job

Bruce Clarke, J.D., is CEO of CAI, helping more than 1,000 NC employers maximize employee engagement and minimize employer liability. For more information, visit www.capital.org.

Big Data for Associations

by Jim Thompson, IOM, CAE

In the association community, there is a lot of buzz around the term “Big Data”. According to Wikipedia, Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization.

For most in the association world, our challenges come with the curation of our data, being able to search to find the information you need and once you find what you need, trying to analyze what the data is telling us and then communicating that to our key stakeholders.

There are so many examples of things you can do with big data. You can measure the engagement of your membership, you can define demographics (career level, age, geographic location, specialty areas, etc.) and you can use data to determine potential product offerings.

The good thing for associations, unlike those in the private-sector, association members tend to more freely share information with members than most. Of course, these days, it’s not to hard to collect data on your members, potential members and companies. Using companies like Acxiom, Infogroup, or Infutor, you can not only access the data of your potential members, you can also get more detailed demographic about your existing membership.

So, what are some things that “Big Data” can tell you and how can you use that data. One of the most common communications tools associations use is email. Using email companies like RealMagnet, iContact, Constant Contact or even your own AMS email, you can track open and click through rates. However, a lot of folks get excited when they see their open rates, for example are averaging 30%, which is well above the industry average. The problem with that data is that 70% of your audience isn’t seeing your message. To use that data more effectively, review a months worth of your emails and see who isn’t engaged and figure out how you are going to communicate to them more effectively.

Additionally, there are a lot of stats on when the best time to send email is, however, you should really be using your data to find out that answer. Send emails at different times over a few months and then go back and review your open rates and click through rates. You should begin to see a pattern emerging. If you have good data, you may even be able to determine what type of member opens what type of email and when.

One great thing about data is to pay attention to things members don’t want, in addition to the things they do want. This is very helpful when it comes to things like killing the “sacred cow”.

Although, once you determine you have the data, the other challenge for associations is how to visualize that data for your stakeholders, particularly committees and the board. One way is to use visualization tools. Many of those can be obtained fairly inexpensively and can work with the data in your AMS. Tools Tableau, QlikView or Spotfire. It is extremely hard to look at a spreadsheet and see trends. Tools like this can help you visualize your data.

 Jim Thompson, IOM, CAE is the Executive Director of the Association Executives of North Carolina and is a great resource for all things related to association management. 

Are You Exceeding Their Expectations?

by Jacquelyn Manson

An exciting thing happened on November 1,2013.  AENC launched its first ever Marketing & Communications Conference, better known as M&CC.   I asked Jim Thompson, Executive Director of AENC, why the association decided to take a chance and launch a new event.  This was his response,

“In late 2012, AENC conducted a comprehensive professional development survey for our association management members. One thing became very clear. Most folks didn’t find value in our Speakers Showcase. So, we went back to members again and asked if they thought we should eliminate the program and if so, what would they replace it with. We got an overwhelming 65% that said eliminate the event and many of those suggested we offer a Marketing & Communications program. Our Professional Development committee got to work and created the program and we are all really excited about the launch!”

Over 185 people agreed and attended the M&CC at the Sheraton Chapel Hill hotel.  Attendees learned about the Communication Challenges Facing Today’s Association when Charles Popper, Naylor LLC, presented the 2013 Association Communications Benchmark Study. Then they chose from six breakout sessions to attend to learn a number of marketing techniques from conducting a communication audit, using the mass media to communicate your message to marketing on a budget and understanding when to hire an agency versus completing a marketing campaign in-house. 

StanandAENC

After all that listening, learning and absorbing, attendees got a chance to network and visit some of the exhibitors before heading upstairs to hear Stan Phelps of 9 Inch Marketing give the keynote lunch address on Creating the WOW – Little Things Make the Biggest Difference.

Stan explained to the crowd why he named his company 9 Inch Marketing – because it is the distance from the stem of your brain to the top of your heart. According to Stan, it’s the longest and hardest distance to travel in marketing because marketing has become full of hype, offers and programs.  These campaigns attract people’s eyes and ears, but not their heart. They are not sustainable nor can they be reproduced on a small scale.

Stan went on to say we need to return to creating an experience and focus on retention. A referral is 4-times as valuable as a cold lead.  When associations/organizations asked their members the following question in a survey, “How likely are you to recommend this organization to a colleague or friend?” here were the results:

On a scale of 1-10 with 1 being least likely to recommend and 10 being most likely to recommend the association to a colleague or friend.

  • If a 9 or 10 was checked, these are your promoters and biggest fans. Focus on exceeding their expectations.
  • If a 7 or 8 was checked, these are passive members – not likely to promote or say anything negative about the association.
  • If a 6 or below was checked, these are detractors.

To sum it up, either you are exceeding the expectations of your members/customers or you are not!

Stan told us about a journey he undertook to search for 1001 examples of businesses and associations that exceeded his expectations – little things that made a difference to him. It took him 27 months to finish the project he now calls, The Purple Goldfish Project.

Stan came up with the name from an experience he had and a custom he learned about during his travels.  First, the Kimpton Hotel & Restaurants has a program in place where they will bring a goldfish to you to keep you company during your stay.  Second, there is a custom in New Orleans where the merchant gives a gift to a visitor/customer called: Lagniappe.(pronounced: Lan-yap). 

Stan categorized some of the experience that exceeded his expectations. Here are a few examples of how companies and associations exceeded his expectations during the 27 months:

  • Throw in something extra: Doubletree Hotels offers guests their famous chocolate chip cookies.
  • Sampling:  Izzy’s Ice Cream shop gives you a free small scoop of ice cream on the top of your order – it’s call “the izzy”.
  • First and Last Impressions matter!  Zappos shoe company offers free shipping and returns throughout the year.
  • Always follow up: Simply saying thank you or writing a handwritten thank you note will never go out of style.
  • Added service:  Safe Light Repair will come to your office and repair your window. While you are waiting for the repair to be completed, they clean your windows and vacuum your car.
  • Recognition: North Carolina Technology Association nominates members for various business and community awards throughout the year.
  • Handling Mistakes:  Sending a handwritten note saying you are sorry can make a difference in retaining your member/customer.

In the 80s, Walt Disney decided to host a parade for their guests on Christmas day.  His idea was met with skepticism from every department. They felt the customers would not even notice they were missing this experience.  Walt felt this was exactly why they needed to do it – to exceed their expectations.

Executives and customers were asked the following questions in a survey: do you think you are providing superior service to your customers/members and do you think you are receiving superior service from the company/association?  The results show a huge gap in perception and reality.  Eighty percent of executives thought they were providing a superior experience to their customers. While, only 8% of their customers said they were receiving a superior experience.  Creating the WOW takes research, time, training and buy-in from the staff, executives and boards. But, when you discover your Purple Goldfish, design a program to execute it and then deploy it, you will see results in your retention.

Stan surprised everyone at the luncheon when he went the extra mile and offered each person a free copy of his book, What’s your Purple Goldfish, How to Win Customers and Influence Word of Mouth, if redeemed by midnight on Amazon.com.  Now, that is how you exceed expectations! 

Thank you to the following M&CC sponsors:  Sheraton Chapel Hill, Host Sponsor; Colonial Williamsburg, Program Sponsor; A&V Company, Audio-Visual Partner; Vernon Computer Source, Technology Partner