If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

by Aaron D. Wolowiec, MSA, CAE, CMP, CTA

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed?

If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team. Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line. 

  1. Branding – A uniform event name, acronym or hashtag from one year to the next is just the beginning. To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms.
  2. Differentiation – Briefly scan the professional development landscape and you’ll find fierce competition all around you – colleges and universities, other associations and even your own members. Event messaging must clearly illustrate in both quantitative and qualitative terms how your event is different from the rest.

  3. Value proposition – Every event comprises some combination of learning and networking. One way to elevate yours above the others is to demonstrate the value attendees can expect to gain in both the short-term (e.g., contacts, ideas, goals, objectives) and the long-term (e.g., strategy, tactics, products, services, profit).
  4.  Voice – If your event could talk, what would it sound like? An elderly grandparent? A progressive hipster? Ensure written collateral closely resembles the tone and sophistication of your audience. As appropriate, add in elements of levity, informality, slang and pop culture to also make them fun and interesting to read.
  5.  Brevity – Promotional pieces are not the place to be long-winded. Prospective attendees are inundated with messaging each and every day, so make it easy for them to cut through the noise and connect with your publications. Don’t be surprised if fewer words result in improved open and click-through rates, too.
  6.  Channels – Determine how your association communicates. And don’t just think in terms of print communications – include all digital and social media platforms, as well. Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels.
  7. Testimonials – Never underestimate the power of an exceptional experience, particularly by Generation Yelp. Gather and share both written and video testimonials from attendees, sponsors, exhibitors and speakers. Ultimately, it means more coming from their peers than it does from you.
  8. Images – We know a picture is worth a thousand words, so ditch the clipart and invest in a professional photographer to take pictures during your signature events. Use these photographs throughout your marketing materials to tell your event’s story: who attends, how they engage and what they learn.
  9. Sample content – Sometimes prospective attendees and their supervisors are looking for added insurance your event will be worth their time and money. Sharing sample content in the form of slide decks, handouts, executive summaries and video clips may be just the ticket to secure their participation.
  10. Engage volunteers – Identify your repeat attendees and arm them with the tools needed to promote your events. Consider guest blog posts, social media chats and featured magazine columns. Likewise, remove as many barriers as possible to encourage easy sharing of member-generated materials.

While you may not have the resources to employ each of these tactics between now and your next annual meeting, take some time this month to identify and address the low-hanging fruit. Then develop a long-term strategic plan for implementing the remaining marketing and communication ideas, remembering to include representation from both the meetings and publications teams.

At the end of the day, you simply can’t afford to ignore what your events are saying about you, your department and your organization.

Aaron Wolowiec is founder and president of Event Garde, a Michigan-based professional development consulting firm. Event Garde works with association leaders who want to deliver dynamic, meaningful and compelling education and networking experiences. Email: aaron@eventgarde.com

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Six Ways to Intersect Publications and Education Events

by Kim Howard, CAE

Delivering content to your members is one of the cornerstones of not only your publication program, but your education events. We all know that not all of our members attend our events. In a perfect world, they would. Because they do not, how do we share that information while not reinventing the wheel? How do we help sell the value of our education events? How can we showcase the content in the best possible way before, during and after our programs? Here are some ideas.

  1. Go beyond an ad. Cross-promote your events in the publications that you have. When you have a regularly published magazine, your content, if it’s mission-aligned, will likely fall in line with topics discussed at your education events. Is your editorial calendar in line with broad issues that are discussed at your conferences? Are you covering your content through the applicable lens for your members? Many associations have membership that runs the gamut from students to c-suite executives. While it is difficult to serve them all in one publication or conference, you can successfully integrate your content to cater to the cross-section of members. I use the term education events loosely because this could mean an in-person conference, webinar or podcast, lunch and learn or brown bag, etc. Have staff, freelancers or volunteers cover the event and write an article about the topics and subsequent discussion during the event. This is an excellent way not only to generate content for your publication, but to showcase the discussion. It’s also a great way to showcase your volunteers. Many members covet a byline on your association’s blog or in your publication. Covering select sessions at your events drives home the message to those members and the profession in general who did not attend that the event’s content is something to take note of and hear first hand. Think of it as your indirect sales guy.
  2. Give sidebars new meaning. Sidebars help break up your content and add an element of information that otherwise may be awkward to include in the main story. You are likely housing your speaker’s content somewhere on your website and the subject will also pertain to something you are covering in your publication. Remind your readers that the content is still there and provide access to it by showcasing it in a sidebar. You could have content available from a webinar, a whitepaper or a slide presentation from an annual conference session. Use it. You don’t have to showcase the entire resource—just use a link, headline and blurb. And don’t forget your association’s other resources such as white papers, reports, webinars, podcasts, blog posts and other gold nugget of information that shows your members that they have access to solid industry or profession information.
  3. Ask speakers to convert their presentation into an article or interview them. This approach works best if you have your editorial staff attend the selected sessions and figure out which ones will translate into content for your publication. It also helps to weed out the presenters who were less than stellar—you probably do not want to showcase their content in your publication. It’s unlikely their content would translate well in a new format. Add an editor’s note at the beginning or the end of the piece letting the readers know that this topic was first discussed at XYZ conference, webinar, etc. I have used this approach for years and our publications have received many excellent articles that we published.
  4. When you have a hot, timely topic of discussion, ask the speaker or panelists to write blog posts about the subject before the event. There is always some piece of relevant information that he or she wishes they could include, but can’t because of time constraints or it diverts from the subject a little too much for an event. Not only is this a good way to showcase the content, but it creates buzz about your event and may even increase the numbers from last-minute registrations or day-pass registrants.
  5. Cross-promote your education event through Twitter. If you know that certain members are into social media, especially Twitter, and they have fast fingers, ask them which sessions they would consider covering for you. This approach works best live, but after the event, consider picking out the top five or 10 tweets from the meeting and using that information as a sidebar to post-event coverage. The great thing about this approach is that you are covering yet another session that may not be covered any other traditional way. It’s yet another insight into the education content that your meetings and events offer.
  6. Additional ideas might include:
    1. Videos or other enhanced content in digital publications. Careful planning and scheduling can yield good video clips from members when they are onsite.
    2. Executive summaries of content, ideas or discussions to share with attendees/those who were unable to attend as resources rather than simply as informational articles (think of this as a note-taking service or perhaps even enhance these notes with new information to make them that much more useful).
    3. Leverage sample content/learning outcomes/ROI/testimonials in next year’s event marketing materials to make the promotion that much more compelling.
    4. Consider year-round opportunities to position your annual meeting vs. only the 2-3 months leading up to the conference; keep the conversations going.
    5. Consider repackaging content into an infographic or other visually interesting format to help members/attendees digest the information in a new way.

Even if you cannot implement all of these ideas, pick one that you know will work with your membership and any internal constraints you may have. Starting small will be the first step to yielding better results for your educational events and content that you are delivering to your members.

Kim Howard, CAE, is an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measureable results. She is the immediate past president of Association Media & Publishing. She can be contacted at kim@writecommunicationsllc.com.

 

Help Your Organization Leverage the Power of Twitter

by DJ MullerMuller Headshot

#worldcup2014.  #ipad . #followback.  #android.  These are just four of the topics trending on Wednesday, June 18, 2014 at 8:06pm.  The amazing thing is, these so-called trends are subject to change at any given moment.

Welcome to the world of Twitter, populated with 230 million active users who send more than 500 million tweets per day.  Although its dynamic nature can be somewhat intimidating, Twitter is a cost effective tool that gives organizations of all types and sizes a way to promote their brand, connect and engage their target audience and truly create a unique customer experience.   This is precisely why the social platform should be integrated into your marketing communications plan if you have not done so already.

Too often small organizations create Twitter accounts just to leave them sitting idle – failing to leverage its innate power to communicate and interact with their niche audiences.  The good news is, with a few simple steps, you can ensure that you are on the right track to implementing a Twitter strategy that drives results.

  1. Complete your profile and maximize your presence.

First and foremost, you must complete your profile with information that will help others easily find and identify your organization upon a search.  Make sure to choose a Twitter handle that is simple, easy to spell and does not include an abundance of special characters.  Ideally, your Twitter handle should be the name of your organization as that is the name that the public directly associates with you and will ensure that your account is easy to find.

In addition to choosing a Twitter handle, choose profile and header images that represent your organization and positively reflect the industry in which you serve.  Also, make sure your bio communicates your organization’s specific purpose, includes your location and has a direct URL to your website.

  1. Design and implement an insightful strategy that drives results.

With your profile complete, it’s time to design and implement a strategy that drives results. Although this may seem like a rather large task to tackle, if you break the process down into smaller steps it will be a much more manageable.

  • Define your purpose and set goals. Before you even begin to think about designing a strategy, you must know what you are trying to accomplish. Do you want to generate awareness for your organization?  Are you trying to generate leads for new membership sales? Do you want to increase member engagement?

No matter what your primary intention may be, make sure it is clearly established and set goals that will ensure that you are working to fulfill that purpose.  For example, if you are seeking to generate audience engagement, you should set goals for the number of mentions, retweets and favorites that you receive on a monthly basis.

  • Build your network.  Building a network is essential to setting up a successful strategy.  More is not always better. Although it seems as though the more people you follow, greater awareness will be raised, this is by no means the best way to attract the type of audience that you want and need to fulfill your purpose.

Start by following customers, clients, vendors, business partners, local businesses and other organizations in your industry. Additionally, take the time to identify and connect with industry thought leaders and experts. These types of connections will help create relevant content for your target audience, as well as provide engaging material to share with your followers.  To discover your industry influencers, check out Topsy, a popular social tool that allows Twitter users to analyze the social web based on specific search terms.

  • Know the platform. If you want your strategy to be successful, you have to do a little bit a research.  Twitter is not rocket science, but in order to attract and engage effectively, it is imperative that you know exactly how to interact.

In a nutshell, there are five different types of interactions on Twitter (see chart below). You should familiarize yourself with each and incorporate them into your strategy.

The Tweet.  A message that a Twitter use originates and may not exceed 140 characters in length.
The Retweet (RT).  A re-posting of another user’s tweet that appears on your Twitter timeline.
The @reply.  A public update that contains your response and the hyperlinked username of the person whom you are replying.
The Direct Message.  A private message you can send to your followers.
The Mention.  Any tweet containing a username within the tweet, including the @reply.

Beyond these interactions, you must master the art of the hashtag (#). By using a hashtag in front of a word, or phrase, you can potentially reach any Twitter user that is monitoring that specific hashtag. You can use your Twitter sidebar, or tools such as Google Alerts, Social Mention, Radian6, Trackur and Twitter’s search tool, to identify trending and relevant hashtags that will help you to connect with your defined target audience as well as industry influencers. As a general rule of thumb, never use more than two hashtags per tweet.

  • Develop quality content. Creating engaging content for your followers on Twitter can be a challenge as you only have 140 characters to attract and capture their attention. With this in mind, keep your tweets interesting by asking questions, leading with numbers and statistics, use images, videos and links, and promote your events. Most importantly, ,take the time to reply to those who mention you.   
  1. Add Twitter to your current marketing plan. Adding Twitter to your current marketing efforts will help  drive other users to your profile.  You should add a Twitter button to your website, or even embed a live feed., Promote your organization’s events, hosts contests and link to your other social accounts, such as Instagram.
  1. Measure your results and adjust accordingly.  As you employ your strategy, you need to make sure to measure your performance over time. This will ensure that you are reaching your goals and will give you insights into improving your strategy to better accomplish your purpose. Luckily, tools including Klout, Twitter Analytics, Demographics Pro, Sprout Social and Hootsuite, make managing your account easy and will help you to efficiently measure your reach and influence.  Explore the different features of each tool and choose one that best suits your needs.

As I mentioned above, Twitter is not rocket science. Therefore, have fun with it and don’t be afraid to adjust and experiment.  For example, try tweeting during different times of the day in order to determine when your audience is most active.

Following these simple steps will help you to leverage the immense power of Twitter.  Optimize your account, execute an insightful strategy, integrate your account with existing marketing, measure and monitor your results, be creative and, most importantly, and have fun!

For more Twitter tips and tricks, download WebLink’s free eBook 4 Simple Steps to Help Your Organization Tackle Twitter.

DJ Muller is president and founder of WebLink International, the creators of WebLink Connect™ the innovative, insightful and intuitive association management software with superior customer support. WebLink empowers hundreds of trade and professional associations and more than 500,000 small and medium businesses to help them acquire and retain more customers. Learn more at weblinkinternational.com.

Social Media For Job Hunters

Clarke, Bruce 2014By Bruce Clarke, J.D.

Are you seeking a new position in your field? You will be much more successful if you understand the methods company recruiters use to select candidates.

First, HR recruiters will view your LinkedIn account. If you do not have one established, you are at a real disadvantage. If you do have a LinkedIn account, you can depend on potential employers performing a careful review of your online network. They will read every single one of your LinkedIn references, too, so you should ensure that your profile properly reflects your true skills and abilities.

Good HR recruiters, however, do not stop with LinkedIn. They regularly follow and connect with candidates who have a genuine interest in your business and industry. Interacting with candidates via Facebook and LinkedIn accounts provides recruiters with an advantage in finding the best people to fill positions quickly and effectively.

We live in a time when job hunters must be engaged via social media to be viewed as relevant and current.

In the job market, you are competing with students fresh from colleges where faculty and students alike use social networking sites for class communication. Some professors even use Twitter and Facebook to disperse assignments. The Jenkins Graduate School of Management at North Carolina State University is addressing the demand for social-media-savvy employees through courses on social media in its MBA curricula.

Social media recruiting is still in its relative infancy, though. There are no specific laws as yet from the Equal Employment Opportunity Commission covering the legal limits of social networks for recruiting beyond what is stated in the traditional Uniform Guidelines on Employee Selection Procedures.

Many companies have established metrics to calculate the success of their recruiting efforts. They look at page views of their blog, followers on their social media accounts, retweets of recruitment opportunity announcements on Twitter, and discussions on a firm’s wall posts on Facebook. If the results are low for any of these, chances are the smart company will take steps to improve its social media presence overall, not just for recruiting.

Of course, social media is not the only answer for the recruitment process. As a candidate, you will be interviewed in person and/or over the phone to provide the recruiter with a sense of whether you will be a good fit for the corporate culture. But that step only comes after you have successfully made it through the social media process.

The recruiter will more than likely Google your name to see what comes up. You should do this regularly yourself and remove anything you do not want recruiters to see.

A recent Wall Street Journal investigation found that the online tracking of individuals is pervasive.  According to WSJ, the 50 most popular U.S. websites regularly install tracking technology onto your computer.

You may not realize it, but you have been building a reputation since the first day you signed onto Facebook or posted to an online discussion group. Be smart about what you post online. Your next job

Bruce Clarke, J.D., is CEO of CAI, helping more than 1,000 NC employers maximize employee engagement and minimize employer liability. For more information, visit www.capital.org.

The Emergence of the Chief Data Officer: Part 1 of 3

We’re inundated with data. So what? Why care? How does it benefit my association? This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 1 focuses on the emergence of the Chief Data Officer. Part 2 will share practical tips to mine your data. Part 3 will discuss measuring your data through branding, social media and website scorecards.

  • All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.
  • There are more than 100 chief data officers (carrying that actual job title) serving in large enterprises today. That’s more than double the number we counted in 2012.
  • Start determining how you can better use data for the benefit of your association by using Google Analytics (if you’re not already), employing a lead generation (or member generation) scorecard, and by conducting an audit of your current marketing activities.

What is data anyway?

According to Merriam-Webster Dictionary, data is factual information (as measurements or statistics) used as a basis for reasoning, discussion or calculation. Data is plentiful today, but often underutilized. Data is also meaningless unless it is reviewed, analyzed and used to make mission-critical association decisions.

As an integrated marketer, I believe all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. One of my favorite quotes about data comes from Carly Fiorina, former executive president and chair of Hewlett-Packard, who said: “The goal is to turn data into information and information into insight.” See Hank Berkowitz’s article for more on turning data into actionable intelligence.

In other words, companies and marketers have data, but what are they really doing with it? That is the critical question?

Chief Data Officers are the newest trend

We are already beginning to see the newest C-Suite title emerge: Chief Data Officer (CDO).

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “more vital than ever.” In August, the Federal Reserve hired its first CDO.

The discussion around the CDO title began in 2012. According to an article by Associations Now, “there is an opportunity for more associations to get in on the data hype,” said Debbie King, CEO of DSK Solutions. Most associations, especially small to mid-size, might not need such a high-level data officer, but instead may hire a director or manager of data information.

The title event has a Wikipedia entry, which defines the role as “a corporate officerresponsible for enterprise-wide governance and utilization of information as an asset, viadata processing, analysis, data mining information trading and other means.”

“There are also Chief Data Officer (CDO) titles emerging given the increasingly complex challenge of Data Management, and growth of Big Data and Analytics, as our world continues to explode in data everywhere,” according to Cindy Gordon, CEO and founder ofSalesChoice Inc. “The new rabbit hole is a very promising one, as companies are increasingly turning to sales analytics solutions that provide an enterprise-wide data flow to maintain a competitive position in the market. Companies are turning to sales prediction analytic solutions that provide an enterprise-wide data flow intelligence into the forecasting process.”

ZDNet cites Gartner Vice President and Analyst Debra Logan in one of its blogs: “Data chiefs tend to have a more compliance-focused role and are emerging, for example, in banking and insurance and in companies with a burden of litigation and regulation.” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner.

Gartner Analyst Mark Raskino shares five interesting facts about CDOs:

  1. There are more than 100 chief data officers (carrying that actual job title) serving in large enterprises today. That’s more than double the number we counted in 2012.
  2. Banking, Government and Insurance are the Top 3 industries for Chief Data Officers—in that order. However, we are now seeing other industries rising.
  3. Sixty-five percent of Chief Data Officers are in the United States. 20 percent are in the UK. There are now CDOs in more than a dozen countries.
  4. More than 25 percent of all Chief Data Officers are in New York or Washington, D.C. It’s a regulatory catalyzed trend—at least in the early stages.
  5. More than 25 percent of Chief Data Officers are women.In case you are wondering, that’s almost twice as high as for CIOs (13 percent).

Data? So what?

Some predict marketers will fail as we face volumes of data that machines are better at processing. Whether you agree or disagree with data, the truth is it exists and is plentiful today. Dashboards and analytics offer a great deal of information about demographics, geographics, traffic resources and much more information than ever before.

Data can expand your knowledge about your industry, competitors, customers and prospects. It can validate or not validate business models and the needs for new products. It can help identify your competitive advantages and market differentiators. It can help formulate marketing strategies. It can provide industry benchmarks and best practice Key Performance Indicators (KPIs). It can help measure and track Return on Investment (ROI) so you can adjust marketing strategies accordingly. In essence, data can inform mission-critical business decisions and make a difference to your bottom line.

Are you using available data to benefit your association?

Most associations can better incorporate data analysis into their strategic missions. Here are three tips:

  1. Connect Google Analytics—a free tool—to your website and review the data at a minimum of once a month. This offers detailed insights about where your traffic is coming from. For example, is your website responsive on mobile devices. One of my B2B (business-to-business) clients receives 20 percent of its website traffic from smartphones and tablets.
  2. While there are many ways to capture and measure data, perhaps the simplest method is a scorecard. For starters and food for thought, here’s a lead generation scorecard we hope you will use and share.
  3. Conduct a marketing audit of your current efforts using the data and analytics you have—even if that data is feedback from your members. Determine what is working well, identify gaps and areas for improvement, then brainstorm about new marketing strategies and tactics that will help you achieve your business goals for 2014.

Download a complimentary marketing audit template from Christina Motley, LLC byregistering here.

Christina Motley is an integrated Chief Marketing Officer (CMO)-on-Demand and member of the Association Executives of North Carolina (AENC) and serves on its Communications Task Force A. Learn more at www.christinamotley.com.

3 Simple Social Media Strategies to See Real Results in 2014

by Corey Perlman

With social media, if you’re not generating new leads or building stronger relationships with existing customers, then it’s just a hobby. And it you’re like me, the last thing you need is a new hobby.

This article will offer three ways for your company to see improved results with your social media efforts.

1. Fish where the fish are.

Where are your customers and potential customers spending time online? Are they active on Twitter? If not, why should you be? You don’t have to be on all social media sites. REPEAT: You don’t have to be on all social media sites.

Decide where your audience is spending time and plant your flag on those sites. If you’re typically targeting businesses, LinkedIn is probably the place you’ll want to spend the most time. With over a billion users on Facebook, chances are good that some of your prospects are active on that site.

Action: Ask 10 current customers to rank in order the sites that they spend the most time on. Use Facebook, LinkedIn, Twitter and Google+ as their choices. Follow up by asking how many times in the past month they’ve used each of those sites. You’ll notice a pattern and stay focused on the sites they ranked highest.

2. Be proud of your Digital Footprint.

When people go to the web and do research on your company, are they impressed by what they see?  Do you gain or lose credibility when someone visits your LinkedIn profile?  Today, most first impressions happen online and, with a little bit of effort, you can control much of what they see. Here are three quick ways to put your best digital foot forward:

  1. Have an attractive, user-friendly Website. I don’t care what the other social media pundits say, your Website is still your most important piece of online real estate. It needs to look professional and give your visitors the info they’re looking for in a clear and concise way.  If there’s too much clutter, too little content, or just frustrating to use, it can sabotage your efforts in gaining new members. In my new book, Social Media Overload!I share the five Website mistakes that most businesses make and how to avoid them. 
  2. Increase your fans, followers and friends. If it’s a social media site like a Facebook fan page or LinkedIn profile, nothing says small, unpopular or old fashioned than low numbers. So work on getting lots of fans to your Facebook page, connections to your LinkedIn profile or followers to your Twitter account. Always build your numbers—they matter.
  3. Improve Your LinkedIn Profile. As far as individual social media profiles go, LinkedIn is the place where people tend to go to check you out. Most of your information is public and your profile typically ranks well on the search engines when people search for your name. So it’s important to have a professional looking profile that sells you and your company.

 Action: Here are four things you can do to give your LinkedIn profile a quick makeover:

  1. Upload a current photo. The key word there is current.
  2. Work on those connections. I want everyone reading this to get to at least 250  quality connections — preferably people that you know.
  3. Work on your professional summary. Your LinkedIn profile is not a resume. So your summary should not be a history of your work. Instead, share your role with your organization and some of the benefits to working with you. Talk in terms of your readers’ interests.
  4. Get three quality recommendations. These should be from customers who have benefited from working with you and include reasons why they value the relationship.

3. Be Known as a Thought-leader

What could you share or write about that your customers and prospects would deem interesting or valuable? You should ask yourself this question before you share anything on social media.

It doesn’t matter the channel. It could be your blog, Facebook page, LinkedIn profile or Twitter feed, I want you sharing information that will benefit your audience.

Over time, you’ll start to build trust and credibility with them.

This is, by far, the most effective way to sell your value and yourself. If you deliver this much great material on the web, imagine what they’ll get by working with you.

If you remember nothing else from this article, remember to always Make It About Them. It’s the golden rule to seeing results with social media.

About Social Media Overload:

I wrote this book to help businesses avoid the trap of being overwhelmed by all the hype surrounding social media and focus on the areas that can actually produce results.

The book will help you:

  • Decide which social media sites you need to pay attention to and the sites you can ignore.
  • Avoid Website mistakes almost every business makes.
  • Strengthen your reputation on Google and other 3rd party sites.
  • Stay connected with prospects until they become customers.
  • Generate real business results from Facebook.
  • Learn powerful LinkedIn strategies to turn cold calls into warm leads.

It will serve as a roadmap for you and your team on how to increase leads, strengthen credibility, build long-term relationships, and win referral business.

Please connect with me and let me know how it has helped you! You can email me at corey@ebootcamp.com – send me a copy of your receipt and I’ll send you bonus material from me and my all-star advisors ($1,000 value).

link: www.socialmediaoverload.com/book-bonuses

Corey Perlman is an entrepreneur, best selling author and nationally-recognized social media expert. His first book, eBoot Camp, (Wiley) became an Amazon.com bestseller and received global attention with distribution rights deals in both China and India. He delivers keynote presentations and workshops to audiences all over the world.

Corey’s company, eBoot Camp, Inc., is a social media marketing company that builds and manages online marketing campaigns for businesses.   

Connect with Corey:

www.coreyperlman.com

www.socialmediaoverload.com

855-EBOOT-NOW

www.Facebook.com/eBootCamp

www.Linkedin.com/in/coreyperlman

www.Twitter.com/CoreyPerlman 

To see Corey in action, go to YouTube.com/eBootCamp 

Your Momma’s Rules To Keep Other People From Getting You And Your Outfit In Antitrust Trouble

By David Bagwell

1. Who’s Giving the Party? When you were 15, your Momma wouldn’t let you go to a party unless the right group sponsored it (like a church, or school, or somebody’s parents). You couldn’t just say “Momma, a few couples are getting together in the woods”. Same deal here; your Momma was right. Don’t go to any meetings unless there is a clear and proper sponsor, and it is the right kind of officially-recognized body which is properly-constituted, broadly-based, and well-run. Otherwise, you may get in more trouble than you can handle.

2. “What’s Up?” Your Momma wanted to know “what kind of party is it?’. She was right; there is a difference between drinking and skating, and she wanted to know what was going on. Same deal here. What is going on? If they don’t send you a written agenda in advance, you really shouldn’t go. (It is not an “agenda” if all it says is (1) old business, (2) new business, (3) other”, or anything like that.)

3. Chaperones. When you were 15, your Momma wouldn’t let you go unless a chaperone was going. A lawyer is kind of like a chaperone; they tend to spot any developing troublemakers and throw them out of the party. If no lawyer is going to be there to chaperone, it is a sign the party might get too wild, and maybe you shouldn’t go.

4. Stay Out of the Bushes. Your Momma knew that if you left the party, you were more likely to get in trouble. She was right. Don’t go to “rump sessions” before, during or after meetings; the natural human temptation is to talk business there, and your business is best discussed openly in the proper forum. It is okay to have lunch with a friend or two, but don’t let it turn into a “rump session” (hard to define, but we all know it when we see it; so see it before it is too late).

5. No Select Groups. Remember how it hurt your feelings when some people got invited to the party but you didn’t? Same deal here. If they don’t invite the whole class, don’t go. Especially don’t go if they call it something stupid like “let’s gel the ‘big three’ together”. That kind of talk will just get you in trouble; don’t go.

6. Don’t Get Taken in By Sweet Words. Your Momma told you they would talk sweet to you; don’t get taken in. She was right. It would be simple if you could spot antitrust trouble just by seeing an evil-looking guy in a cloak and silk hat and a waxed mustache who whispered “Pst! Let’s conspire!”. They don’t do that. People sometimes unknowingly fall into conspiracies, pulled in by other nice-seeming people who say “let’s get on the same wavelength”, or “let’s sort it out before the meeting”, or ‘let’s get our story straight”. If they whisper to you like that, they arc the Devil. Don’t be tempted. Don’t go. It can only get you in trouble. Your ‘story” is open and honorable and firmly-based on correct data, and your story is already straight”. The only time you need to be on the “same wavelength” as anybody else is when you both tune in to the religious channel on your separate radios.

7. Don’t Let Them Spike the Punch. Your Momma suspected that some boy might try to spike the punch, and she told the chaperone to keep a lookout. She was right; same deal here. Watch out that no narrow interest tries to rig the meeting or the system unfairly in favor of its company or its narrow interest; like a spiked punch at a junior high party, it can only lead to trouble (and don’t let anybody do the minutes on company stationery; it makes it look, like their company in “in charge”, which is probably unfair).

8. Appearances Count. Your Momma knew that if you slipped off to the woods from the party, people would assume the worst, even if you only held hands. She was right. Pay attention to how things might look to somebody else. Some people always assume the worst, and start a bunch of gossip. Don’t be grist for the gossip; make sure you behave and look like you are behaving. For instance, don’t sit over in the corner whispering with your competitors, even about football or movies. (At this point in your life, it won’t be a gossip who will spread the scandal; it will be some lawyer trying to make you look bad to a jury, so he can personally make a lot of money, Strike a blow for liberty; behave and look like you behave and keep all the lawyers pool)

9. lf The Party Turns Wild, Leave. Your Momma told you to leave if it got wild. She was right. If the other people at your meeting start talking about or doing bad stuff, get up and walk out. (It may be unpleasant then, but it beats going to jail or getting sued.)

10. Call Your Momma if You’re Not Sure. Your Momma gave you a dime (or a quarter or a nickel, depending on how old you are) to call her if you needed advice or help. She ‘as right; same deal here. If you can’t get your Momma, call your lawyer!

David A. Bagwell is an attorney and can be reached at: P.O. Box 2126, Fairhope, AL, 36533 Suite 2E, 251-928-7766, david@bagwelIesq.com, www.bagwellesq.com.